BUILT TO CAST: DP Cast
How do you grow a seemingly mature business? By addressing misperceptions internally and externally.
To fully understand positive, negative and misperceptions about this Canadian producer of premium metal cast parts, we recently conducted a candid client survey on their behalf.
Key findings have not only helped to shape messaging, the intel is influencing business decisions, objectives – and the communication flowing back and forth between DP Cast, and its B2B and direct customer base.
The Result: The audit is the foundation of a strategic plan we’ve helped to create in order to build a successful brand.