BANKING ON INTEGRITY: RBC Financial Group
How do you SHOW core values? Through creative concepts THAT DELIVER.
First we had to weave a common thread through broad themes that advance RBC’s community initiatives. We had to use text carefully – and sparingly – given the medium (advertising).
We had to reach out to all Canadians. Stay on brand. And tie creative to business objectives.
The Result: a bilingual campaign with inherent integrity.
What Else We Did for RBC: Diversity, Health and Inclusivity Advertising