Capital

RBC Financial Group

rbc_case_study

BANKING ON INTEGRITY: RBC Financial Group

How do you SHOW core values? Through creative concepts THAT DELIVER.

First we had to weave a common thread through broad themes that advance RBC’s community initiatives. We had to use text carefully – and sparingly – given the medium (advertising).

We had to reach out to all Canadians. Stay on brand. And tie creative to business objectives.

The Result: a bilingual campaign with inherent integrity.

What Else We Did for RBC: Diversity, Health and Inclusivity Advertising